Are expensive, trendy paint brands really worth it?
Choosing paint colors is hard enough, but these days consumers have to decide among dozens of paint brands — plus different quality levels within those brands. And then there’s price. Will paying $100 a gallon get you a better paint than if you pay $30 a gallon? It’s almost as maddening as choosing between Paper White and Whisper White. Here’s help.
You may think of Consumer Reports as a resource for buying cars and electronics, but the nonprofit magazine also tests paints, grading them on the traits consumers say are most important. Exterior paint is judged on its appearance after tests that simulate multiple years. Interior paint is evaluated for factors including its ability to cover old colors in a single coat, whether it can withstand scrubbing, and its mildew and fade resistance.
In the most recent rounds of testing, a remarkable four out of the top five interior and exterior paints were hardware store brands. So, right away, we know you don’t have to buy a premium brand to get great paint. On the other hand, the very cheapest paints, those that cost between $17 and $27 a gallon, didn’t make it into the top five. “Generally, spending more money does not always equate to a better paint,” said Rico De Paz, paint-testing program leader at Consumer Reports. “But it’s probably a good idea to stay away from the most inexpensive brands at most retailers without checking our ratings first.”
Here are Consumer Reports’ top five interior paints out of 21 tested. (Prices were obtained online and may vary slightly. Sherwin-Williams bought Valspar in June, so names and formulas may change.)
1. Behr Marquee ($39 per gallon at Home Depot)
2. Behr Premium Plus Enamel ($27 per gallon at Home Depot)
3. Valspar Reserve ($44 per gallon at Lowe’s)
4. Behr Premium Plus Ultra ($30-$37 per gallon at Home Depot)
5. Benjamin Moore Aura ($70 per gallon at independent dealers)
And here are Consumer Reports’ top five exterior paints out of 23 tested.
1. Behr Premium Plus Ultra Exterior ($38 per gallon at Home Depot)
2. Clark + Kensington Exterior ($37 per gallon at Ace Hardware stores)
3. Sherwin-Williams Emerald Exterior ($80-$84 per gallon at
4. Behr Premium Plus Exterior ($30 per gallon at Home Depot)
5. Valspar Duramax Exterior ($40 per gallon at Lowe’s)
To choose among the top-rated paints, you could go for the lowest price. After all, Behr’s Premium Plus Enamel scores almost as high as its Marquee interior paint, but it costs $12 less per gallon. However, as home improvement projects go, painting is one of the cheapest. A gallon of paint will cover as much as 400 square feet. You can take price into account, but maybe it shouldn’t be at the very top of your decision tree.
So what is the most important factor? “Consumers should start with the best-performing paints, but then look among those to select the paint that has the best performance for the attributes of their particular project,” De Paz said. For example, if you’re painting over a dark wall, you’ll want a paint that covers well. If you’re painting a dank basement bathroom, mildew resistance could be your top priority. And if you worry about chemicals, you’ll look for a paint with low or no volatile organic compounds. (Low-VOC paints used to lack durability, but Consumer Reports says many now perform well.)
Should you choose a paint brand based on the color? No. “It’s possible to match pretty much any color these days to the point where the human eye can’t detect the difference,” De Paz said. Perhaps no paint company is more famous for its colors than upscale Farrow & Ball. However, the British company’s paint costs about $100 a gallon, and Consumer Reports rated it “very good,” not “excellent,” like the top five above. So the magazine did an experiment, asking hardware store clerks to match a Farrow & Ball color by mixing their own paints. They nailed it within 1 percent.
Another option is to use an online color-matching tool to find an equivalent color by a different company rather than buying custom-mixed paint. I tried the tool at color-swatches.com. Under “Our Services,” I chose the search feature and typed in Norway Spruce by Benjamin Moore. Once that color came up, there was an option to convert to another brand, and I asked for a Behr match. The website recommended Behr’s Scotland Road as a close alternative, and the two swatches looked remarkably similar. Just be aware that the sheen of different companies’ paint can vary, which could make the color look different. This is why a test patch on your own wall is key.