‘Show them what crazy can do’ – Serena stars in Nike Ads

The ad, titled ‘Dream Crazier’, has a powerful message and takes on how women are perceived during intense moments in the sporting world.That divide is something Williams knows all too well after a documented dispute with a chair umpire at the 2018 US Open.

Following an argument with Carlos Ramos, in which Williams labelled Ramos a ‘thief’, the US open fined Williams NZ$30,000. The ruling was controversial given what male players have been seen to get away with in the past.

In the commercial, which launched during the 2019 Academy Awards, Williams shifts the narrative in a positive direction showing examples of what ‘crazy’ women can accomplish.

The spot features a number of prominent female athletes, including Williams, who have broken barriers and paved the way for future generations.

“So if they wanna call you crazy, fine,” Williams reads.

“Show them what crazy can do.”

The commercial ends with the: “It’s only crazy until you do it,” which fades into Nike’s historic slogan ‘Just do it.”