A Non-Governmental Organisation (NGO), Centre for Communication and Social Impact (CCSI), has expressed determination to use strategic communication to improve community behaviour change .
The Executive Director, Mrs Babafunke Fagbemi, made the pledge in Abuja as the NGO celebrated its 10 years of inspiring change and the announcement of the partnership with Rugan Hardo Community in Abuja.
“We have inspired change as we have strengthened our network and partnership, working in communities and providing the conducive environment that engendered behaviour change.
“Our goal has been to make sure our work and campaigns support and complement government as we make our contribution towards attainment of its health and development priority,” Fagbemi said.
She said that the organization had supported communication efforts of government at state and national levels by participating to drive the Social Behaviour Change Communication (SBCC) agenda.
Fagbemi said that the organisation had conducted several customised capacity building opportunities for different stakeholders.
She said that the organisation’s vision was to be centre of excellence in strategic communications in Africa.
Fagbemi said the organisation would also create demand for improved quality of service.
“We will build institutional and individual capacity to implement strategic communication and development activities,” she said.
Mr Ike Osakwe, Chairman, Board of Trustee of the organisation, said the community and the NGO were in partnership due to the lack of basic amenities.
Osakwe said the partnership started in 2017 and that the organisation had been able to assist the community in many ways.
” We have provided Long Lasting Insecticide Treated Nets to the community and helped some to set up businesses.
”Today we partnering with the community to initiate a Water Sanitation and Hygiene (WASH) programme to address some of the developmental challenges faced by the community
”This is with the aim to improve hygiene and sanitation and hopefully address some of the related health challenges, ” he said.
Osakwe said that the programme includes sinking of borehole to provide portable water for the community.